إسهام عوامل اختيار موقع المشروع في تعزيز أبعاد جودة الخدمة: دراسة استطلاعية لآراء عينة من العاملين في بعض مراكز التسوق في مدينة الموصل

Abstract EN

The current research sought to determine the roles of the project site selection factors (geographic location, transportation, demographic characteristics) in enhancing the quality of service dimensions at some malls in Mosul.

The aim of the research is to provide a theoretical framework based on project site selection factors related with malls and quality service dimensions, and testing the correlation and regression between research variables, by distributing (44) questionnaires, As well as a set of suggestions that could contribute to solving the problems that could face the malls for the selection of the project site, and the importance of research come from linking between variables of the research and This is an initiative for malls to face problems in their environment and achieve their planned goals, The search was applied to a number of malls in Mosul and individuals in top and middle management were selected as the sample for the research as being more knowledgeable and experienced and having influence on decision-making, These forms were analyzed on a statistical software (SPSS.

Ver-28), the most important result of the research being the validity of the research assumptions by verifying a significant correlation between the research variables and a significant effect of the project site selection factors on the quality of service dimensions, This reflects the malls interest in research in adopting these factors and the compatibility of their business and research variables.