مفهوم الإقناع قديما وحديثا

Abstract EN

Persuasion is a means of communication, so there is no means of communication without persuasion, nor persuasion without communication, as it is based on the principle of the intermingling between the addresser and the addressee, and the one that brings them together is the achievement of the purpose of persuasion.

because it is one of the means of influencing attitudes, beliefs and intentions, and it is also a process aimed at changing a person's attitude or behavior towards a specific event, hence the link between persuasion and literature; as an essential pillar for creating an intellectual and emotional ring that brings the addressee together.