التكنولوجيات الجديدة للإعلام و الاتصال و التحول نحو الإدارة الرقمية في المؤسسات الإعلامية : دراسة نظرية

Abstract EN

The study aims to reveal the impact of new media technologies in the management of media institutions by focusing on the benefits of strategic management in media institutions, and the role of technology in its development and transformation towards globalization, with reference to the challenges of integrating new technologies in the management of media institutions.

Where the study came to the conclusion that the integration of new technologies in the management of media institutions, especially the Internet, is what helped these institutions get out of their local and national surroundings and shift towards globalization, which led to the emergence of global media groups.