آليات تعزيز إدارة التسويق التعليمي الإلكتروني في الكويت : مدخلا لتحقيق الميزة التنافسية

Abstract EN

The current research aims to : define the conceptual framework for managing e-educational marketing, and reveal some of the challenges facing e-educational marketing in Kuwaiti universities as mentioned in the educational literature, and then suggest some procedural mechanisms to enhance e-educational marketing management in Kuwaiti universities.

the research found a set of mechanisms to enhance the management of e-marketing in university education in the state of Kuwait, the most important of which are : creating a positive university reputation mental image, monitoring trends around the institutional brand, encouraging students to prepare content, publishing, advertising and approving wonderful and attractive images about the university on social media, and encouraging existing students practice and announce university activities, then adopt the mechanisms of influencer marketing for universities, and adopt social media to display university-specific content.