الأساليب الفنية للإعلان في فضاء أقمشة الأزياء

Abstract EN

Fabrics are consumables of value (utilitarian, functional, communicative, aesthetic) that are affected with the rest of the other arts.

they take from the neighboring arts its constituent elements, and are considered one of the necessary human requirements that cannot be dispensed with, in addition to having an important role in addition to other means.

in achieving many goals, including advertising, where advertising is one of the important visual means of communication, and fabrics can represent an advanced communication medium, as it is an art that increases day by day due to our need for its effects, and its goal is to convey a certain idea to the recipients, and to achieve the aesthetic, communicative and promotional function in a clear and understandable way.

the designer of fabrics produces vitality through his formations and the method he adopts, which expresses the expressive and functional energy that is most interactive and renewed with life.

the design idea is at its best.

through this, the researcher found that fashion fabrics can be used as a means of advertising communication (influential, directed, expressive) that enables the fabric designer to build a purposeful visual design idea to achieve aesthetic and communicative utilitarian goals with an advertising message and keep pace with the development in various fields.

on this basis, the research problem was determined on the following question:- (what are the artistic methods of advertising in the space of fashion fabrics?).

through the indicators of the theoretical framework that the researcher came out with, a set of results were reached, the most important of which are: 1.

the method of displaying the advertisement helps in changing the appearance of the costume, while achieving the proportion and proportionality between the advertisement and the space of the costume.

2.

achieving the contrast between advertising and fabrics.

clarity of interdependence and unity in fashion 3.

the suitability of the advertisements used with fashion, achieving aesthetic, functional and communicative values, as well as helping the techniques used in displaying and printing advertisements to attract attention.

the most important conclusions were: 1.

the effectiveness of the balance between advertising and the dress space was achieved in the elected models, with the clarity of the advertising design units employed on the space of the uniform structure.

2.

the emergence of diversity in materials and uses of advertising design formation with formal vocabulary, which expressed the idea of prints on the space of the structure of the costume.

the design nature showed an aesthetic dimension through the relationship between the advertising vocabulary and the structure of the costume, through the culture of the fashion designer.