المتغيرات المؤثرة في استخدام المرشحين السياسيين في مملكة البحرين لشبكات التواصل الاجتماعي في الدعاية الانتخابية

Abstract EN

The past twenty years have witnessed rapid development in social networking services, especially with the development of Web 2.0.

It has become an important part of the daily life of the public, to obtain news and information.

It also allowed the creation of virtual communities that allowed sharing of news and information with family, friends, and colleagues via smart devices.

The importance of this study comes from the fact that it focuses on the uses of social networks by candidates for parliamentary and municipal elections.

This group was not studied before.

In addition, it concentrates on one of the emerging Gulf democratic experiences in the Kingdom of Bahrain.

It also studies social media, which has become a basic communicative phenomenon in electoral propaganda.

According to the results, the study assures the need to produce studies of users of social media in a group of Arab countries to find out the similarities and differences in uses.

The reason relates to the fact that this study is limited to candidates in Bahrain, and therefore it would be difficult to generalize some of its results to all Arab societies.

There are differences between different Arab societies in preferences and uses of different types of social media and applications.