أثر التسويق الإلكتروني على تحسين أداء المصارف الإسلامية الجزائرية: دراسة ميدانية على المصارف الإسلامية بولايتي عنابة والجزائر العاصمة

Abstract EN

This study aimed to identify the impact of e-marketing on improving the performance of Islamic banks in Algeria, where this study was applied to the administrative staff of al Baraka and al Salam banks in the states of Annaba and Algiers, and in order to achieve the objectives of the study was designed and distributed to the sample of the study represented by 70 questionnaires.

the study showed a strong impact of E-marketing on improving the performance of Islamic banks in Algeria, and the most important recommendations were the need to find quick solutions to the problems faced by customers with the E-marketing channels of the Islamic banks under study to ensure the marketing of their services on an ongoing basis.