التخطيط الإستراتيجي للمؤسسات الدعوية وأبرز تحدياته في الواقع المعاصر

Abstract EN

This study aims to identify the strategic planning of advocacy institutions and the most prominent challenges facing it in contemporary reality, and the study deals with the concept of strategic planning and what is meant by it for advocacy, as well as a statement of the Qur’anic and Prophetic evidence and other advocacy texts that confirm the legitimacy of strategic planning and its importance for advocacy institutions, as well as the stages of preparing advocacy strategic plans and their trends and the most prominent factors that help their success such as organization, development, control, financing and others.

at the end of his research, the researcher reached a number of results, the most important of which are: the advocacy insight is not limited to the preacher’s knowledge and knowledge of the history, origins and methods of the Da’wah, but rather means planning for it according to a clear vision, mission and strategic goals based on the study of reality, understanding its events and monitoring what is in it.

of change and developments, and that the main reason for the delay of many advocacy institutions and its inability to perform its mission and achieve its goals is the weakness of planning and the absence of strategic visions, and that rehabilitating the preachers to god almighty and providing them with the qualities of strategic leadership is no less important than preparing them in terms of faith and ethics to bear the burdens of the call and communicate it.

the study also recommended the need to establish a special department within each an institution of advocacy institutions so that it is concerned with developing the strategic plans and visions of the institution and following up their implementation correctly, in addition to the need to provide preachers to god almighty with a number of courses that help them on how to implement strategic plans in the advocacy field.