أثر استراتيجية التواصل المؤسسي الرقمي على رفع كفاءة البيئة المعلوماتية لوحدات الجهاز الإداري للدولة: دراسة ميدانية على الجهاز المركزي للتنظيم والإدارة

Abstract EN

The study aimed to identify the extent of the impact of the digital corporate communication strategy on the efficiency of the information environment of the units of the state's administrative apparatus, especially with the efforts of governments towards establishing an information and technological environment in a way that achieves integration between the various units of the state's administrative apparatus.

Books, references and previous studies, and then conduct a field study on the Central Agency for Organization and Administration by designing a survey list and distributing it to workers in the units of the state's administrative apparatus that communicate digitally with the Central Agency for Organization and Administration.

The study community included 476 employees who communicate digitally with the Central Agency for Organization and Administration Concerning updating the job file of employees in their workplaces.

The study was applied to a sample of 212 individuals distributed over 238 administrative agencies, which is the number of agencies that communicate with the device digitally through the digital corporate communication unit.

The state's administrative communication strategy provides the possibilities of remote work in addFinally, the study recommended the necessity of activating this strategy in all units of the state's administrative apparatus to rationalize energy use and reduce pollution and its consequences.

ition to its contribution to provide the time needed to exchange information and data.