حملة مقاطعة المنتجات الفرنسية على تويتر: دراسة في تحليل الشبكات الاجتماعية

Abstract EN

This study explores the different aspects of the campaign for the boycott of French products on Twitter.

It uses NodeXL to analyse the social network and MAXQDA for the content analysis of a random sample of Tweets and uncover their themes.

The study has numerous findings; but the most prominent of these are the emergence of a network that combines clusters and networks without clear polarization.

Also, it became apparent that it is a campaign with religious content, economic means and political ends.

The most prominent themes, however, were the recollection of French colonial history, the attempts to provoke Muslims, bringing together the strengths of the boycotters – particularly the unity of the nation – and love for Prophet Mohammed (PBUH).