الاتصال الرقمي عبر شبكات التواصل الاجتماعي و دوره في تحقيق الاستدامة الصحية : دراسة ميدانية على عينة من مستخدمي شبكات التواصل الاجتماعي في الجزائر

Abstract EN

This research study seeks to identify the significance of social networks' health communication campaigns and their role in achieving health sustainability, as a communication activity aimed at forming and promoting health awareness among the respondents.

we conducted a descriptive study in which the survey method was used on a sample selected in a snowball style.

a questionnaire of four main sections was distributed to answer the questions of the study.

the study concluded that social networks are the most popular source of users to seek information and obtain health news, and the study revealed that communication campaigns have an effective role in shaping health awareness through the cognitive, behavioral and emotional dimensions.