الفرص والتهديدات التي تواجه إنتاج الدواجن في الأراضي الجديدة

Abstract EN

The poultry industry in general, and broiler chickens in particular, is one of the important agricultural production activities in Egypt.

the production of broiler chickens is one of the important pillars for achieving food security, as it is an important source of animal protein with a high nutritional value, and its price is relatively suitable for members of society.

as a result of the increase in the population and the high prices of red meat, this led to an increase in the trend of consuming poultry meat, and therefore the importance of studying the threats facing the poultry industry was one of the important studies for producers and decision makers when setting policies for the optimal use of productive resources.

although broiler projects are considered one of the important sources for providing protein to fill the shortage of red meat, these projects are characterized by a high degree of risk, in addition to the high number of idle poultry farms, where the average idle capacity is about 27.6 million chickens, representing 30.2% of the total energy at the Nubariya level during the period (2005-2019).this is in addition to the fluctuation and instability in the prices of broilers, which in turn was reflected in the prices of poultry products, as the value of broiler production amounted to about 48.2 billion pounds, which represents about 86.1% of the value of poultry production, which amounted to about 55.9 billion pounds during the period (2005-2019), the research aims to study the economic importance of poultry production and broiler chickens, which requires a study of the development of both local production and available for consumption, net food, self-sufficiency rate and average per capita share of broiler chickens in Egypt and in Nubaria during the period (2005-2019).

to analyze the strengths, weaknesses, challenges and threats facing poultry production, the research relied on descriptive and inductive analysis, and SWOT matrix analysis of the poultry industry strategy in the new areas, and relied on published data obtained from the central agency for public mobilization and statistics, the ministry of agriculture and land reclamation, and some periodicals and Arab and foreign references related to the subject of the study.

one of the most important research results is that the annual average of total poultry production at the level of the republic during the study period (2005-2019) amounted to about 1141 thousand tons, and the actual average production of broiler chickens at the Nubaria level was about 37.6 million chickens.

al Nubariya is considered a good representative of poultry fattening activity at the level of new and desert lands, where it occupies the first place in poultry production., sugar beet, where the number of wards reached about 710, 440, 350, 130 and 30 wards, representing 42.8%, 26.5%, 21.1%, 7.8% and 1.8%, respectively, of the total number of working wards in the Nubariya area the most important problems facing the poultry industry, based on the opinions of farm owners from the reality of the questionnaire, are the inability to manufacture feed on the farm, followed by the low selling prices of poultry on the farm, then the problem of high feed prices, the difficulty of obtaining government permits and licenses, and the high prices of veterinary medicines, and the control of traders and brokers in prices plus some other problems.

from the results of the analysis of the four-way evaluation matrix (SWOT) for the poultry industry, according to the opinions of the owners of the farms, the strengths, weaknesses, opportunities and threats facing the production of broilers in the Nubaria region were identified.

116) form.

then the relative probability of each of the four squares was determined according to the number of points where the total number of the quadruple evaluation points was (23) and the group of strengths, weaknesses, opportunities and threats reached (5-4-6-8), respectively, with a probability ratio for each of them (0.22, 0.17, 0.26, 0.35), and from the results of the quadruple evaluation, the research found that the application of the defensive strategy, which ranked first with a percentage of (34.8%), whereby strengths are maximized and external threats are minimized.

through the (TOWS) matrix, the most important strategies for developing the poultry industry were reached, which is to work to reduce the gap between production and the increasing consumption of animal products based on the substitution of white meat to fill part of the deficit in red meat, the use of feed alternatives for yellow corn from the wastes in the internal environment (the farm increasing investments directed to bridge the gap between production and consumption, providing the necessary investments for the poultry industry, and the participation of farm owners in the development of legislation and laws for the protection of poultry production.