دور برامج التليفزيون المحلى في توعية مشاهديها بمشروعات التنمية القومية في جمهورية مصر العربية : دراسة تطبيقية

Abstract EN

The study aims to identify the role of local television programs in educating the public about national development projects in the Arab Republic of Egypt and the level of public confidence in them This study is one of the descriptive studies, and the study relied on the media survey method, both descriptive and analytical Using a content analysis form for a sample of programs on local television channels, to conduct the analytical study on it during the period allocated to each of (Dignified Life Program, and Egypt Change Program), As well as the field survey of the sample of the respondents, and the study concluded that the most media templates used in the programs under study are the “Dialogue” template with a percentage of (61.1%) for the Egypt Changes Program, and with a percentage of (77.8%) for the Dignified Life Program, and in the second place is the “Achievement” template with a percentage of (25%) for the Egypt Change Program, and by (22.2%) for the Dignified Life program, And in the third place was “News and Reports from the Event Site” with a rate of (13.9%) for the Egypt Change Program, and zero for the Dignified Life Program, and all the study sample programs used standard Arabic and colloquial media only, and the programs under study were free of foreign and foreign languages, translated and Franco.

The media vernacular language occupied (63.9%) of the Egypt Change Program, and (94.5%) of the Decent Life Program from the study sample programs and came in the first place, while the simple Standard Arabic language came in the second place with a percentage of (36.1%) for the Egypt Change Program, and by ( 5.5%) for the Decent Life Program.