التأثير الاجتماعي لوسائل الاتصال الجماهيري

Abstract EN

The subject of the social impact of mass communication at the present time is among the most important topics that have taken great interest in many sciences and disciplines, the most important of which is sociology, given the clear and dangerous effects that mass communication media leave on individuals and groups through its various theories, and the supports that it adopts, And the conditions that it employs in influencing the recipient, the relationship of social influence with the means of mass communication is mainly reflected in standing on the communicative process, and identifying its merits, dimensions, effects, components and relationships with other social phenomena, especially phenomena that reflect the interaction between social groups where the individual was not affected by the means of communication.

Not only the media, but has become targeted with its consumer ideologies, and in this article we aim to identify the relationship between mass media and individuals and to know the nature of the relationship between social influence and mass communication?