تقييم المزيج التسويقي السياحي للمسرح الأثري الروماني في مدينة قالمة : دراسة استقصائية لعينة من السياح

Abstract EN

The study aims to evaluate the tourism marketing mix applied by the Roman archaeological theater in the city of Guelma.The results of the study led to the fact that the tourism marketing mix represented in the element of service, pricing, promotion is moderately evaluated by the study sample members, while the other elements of the mix represented in distribution, people or participants, the physical environment and operations were evaluated positively according to the study sample members.