مستوى استخدام بطاقة الأداء المتوازن و علاقته بنجاح شركات التأمين الفلسطينية

Abstract EN

The aim of this study was to reveal the level of using balanced scorecard in the Palestinian Insurance Companies, and to reveal its reflection on the success of these companies, and to enlighten the strategic importance for the Balanced Scorecard, and to reveal the success level of these companies.

The study also aimed to examine the relationship between the use of the balanced scorecard and the success of insurance companies.

The study used the descriptive approach.

A questionnaire was designed to collect the needed data.

The validity of the questionnaire was verified by five specialized number of professors.

The reliability of the questionnaire was checked using the internal consistency coefficient (Cronbach's alpha) and its value was (0.971).

The population of this study consisted of middle and top management in Palestinian insurance companies in the West Bank.

The study tool (the questionnaire) was distributed to the study sample (100 individuals), and the number of retrieved and valid questionnaires for statistical analysis was (72 questionnaires) at a rate of (72.5%).

The data of the study was processed by the Statistical Package for Social Sciences (SPSS) program, and the study used the appropriate statistical tools to present and analyze the results of the The study concluded a number of results, including that the study and examine the hypotheses.

Palestinian insurance companies in the West Bank apply the dimensions of the balanced scorecard (the financial dimension, the customer dimension, the internal operations dimension, and the growth and learning dimension) as a means of making profit, increasing the number of customers and taking care of their needs and meeting them, and achieving accuracy in evaluating operations.

Internal, training and improvement of employee experiences, which leads to improving the performance of companies.

The hypothesis test showed that there is a significant positive relationship at the level of statistical significance (a < 0.05) between the use of the balanced scorecard and the success of Palestinian insurance companies, and the value of the correlation coefficient is (0.751).

The study presented a set of recommendations, the most important of which are: Emphasis on the integrated use of the balanced scorecard, strengthening the applications of the dimensions of the balanced scorecard, implementing the necessary training courses, providing new services to customers that help retain them and attract more customers, and training employees on the latest developments in the field of insurance The study presented a set of recommendations, the most important of which are: Emphasis on the integrated use of the balanced scorecard, strengthening the applications of the dimensions of the balanced scorecard, implementing the necessary training courses, providing new services to customers that help retain them and attract more customers, and training employees on the latest developments in the field of insurance.