مساهمة نظام المعلومات التسويقي في زيادة كفاءة أداء مقدم الخدمة الصحية في المراكز الاستشفائية الخاصة بولاية تبسة

Abstract EN

The marketing information system in private hospital centers is a considered basic pillar to achieve the goals of profitability and continuity, as through it clear, targeted and timely information is provided and like any system, it searches and obtains primary data and information that it uses as inputs to be processed and analyzed to be in the end in the form of outputs that are used in decision-making and because it integrates the material, technical, organizational and human capabilities, it helps in making decisions related to the functions of planning, regulation and control but, It also increases the efficiency of the performance of the health service provider Our study aimed to clarify the extent of the contribution of the marketing information system in those centers to increasing the efficiency of the performance of their health service providers, as 110 questionnaires were distributed in the state of Tebessa, randomly distributed to: pharmacies, general medicine, specialized medicine, blood laboratory and radiology center And when analyzing the information using the statistical program SPSS version 20: , it was found that the test(T=11.

053), indicates that the performance of the service provider's performance is well achieved through that system, with a percentage of 55% according to the coefficient of determination (R2= 0.

55), and there are a Statistically significant contribution at a significance level (α ≤ 0.

05) of the marketing information system dimension on the efficiency of the performance of the health service provider in those research sample centers in Tebessa state.