استخدام الصفحات الإلكترونية لتقنيات الدعاية في تكوين الصورة الذهنية للسلطة الوطنية الفلسطينية : (الناشط نزار بنات على صفحة الحمش هيك على الإنيستجرام نموذجا)‎

Abstract EN

The study aimed to identify the advertising techniques used on social networking sites to influence the target audience, and how the “Hajj mish hek” page relied in its framing of issues, and to reveal the mental image that the “Hajj mish hek” page seeks to create about the Palestinian National Authority using advertising .

techniques and types of media frameworks The study was based on the theories of framing and prioritization, and the researchers used the descriptive analytical approach to suit the purposes of the study, and the content analysis tool; The study sample consisted of a simple random sample of (171) publications displayed on the “Hajj mish hek” page.

The study concluded that the “Hajj mish hek'' page exercises its influence in framing political issues, which is represented in the framework specified in a case by 46.7%, which is the highest percentage, and the conflict framework at 2.5 percent, which is the lowest.

The study also came out with the conclusion that the “Hajj mish hek” page implements advertising techniques as persuasive techniques to form a mental image about the Palestinian National Authority, the highest used was the naming technique by 38.2%, and the least used wasthe transfer technique by 5.1%, and the rest of the techniques were employed to influence the target audience in different proportions.

The study recommended that the Palestinian government should work on formulating a strategic plan to confront crises, and that it should clarify the laws related to freedom of expression for the Palestinian people..