المؤثرات الاستهلاكية و علاقتها بالتوجه نحو التخطيط الاستراتيجي للدخل المالي للأسرة

Abstract EN

The consumption effects and their relationship with approaching the strategic planning of family's financial income
This research aims to study the consumption effects and their relationship with approaching the strategic planning of family's financial income.

The basic research sample comprised 220 housewives in the governorates of Cairo, Giza and Qalyubia, provided that the spouses are co-living at one home, their marriage period shall not be less than 5 years and have children and belong to different social and economic levels.

The study used the analytical descriptive approach.

The study applied the following tools: 1.

Form of general data for family, 2.

Scale of family consumption effects, including, 3.

Scale of strategic planning for family's financial income.

The study concluded the following results: - There are statistically significant differences between the members of the basic research sample in the influence of family consumption effects according to the research variables (marriage period, wife's education level, wife's work, family size, place of residence, family's average monthly income), in favor of shorter marriage period, wife's higher education level, and family's higher income at the significance levels of (0, 01).

-There are statistically significant differences between the members of the basic research sample in the strategic planning of family's financial income according to the research variables, in favor of longer marriage period, wife's higher education level, working wife, family of less than (4) members, and family's higher income at the significance levels of (0, 01), and (0, 05).

-The percentage of participation of the independent variables in the interpretation of the variance percentages in the dependent variable (strategic planning) varies according to the weights of the coefficients (regression - and the degree of correlation) according to the following order; wife's education level which came in the first place by (83.5% ), followed by the financial income which came in the second place by (70% ), followed by family's economic consumption effects which came in the third place by (65.4% ), and eventually, the marketing consumption effects which came in the last place by (61.9% ).

Recommendations of the research: Conducting meetings, seminars and programs that show consumption effects and how to direct the consumer to deal positively with such effect, and Urging the media to broadcast programs underscoring the importance of strategic planning for family's financial investment.