التسويق الإلكتروني بين المتطلبات و التحديات

Abstract EN

In line with the spread of digitization technology, the marketing profession has witnessed a remarkable change in its nature, qualifications and chances of success, as well as the problems that may hinder its completion.

marketing functions have turned into a new concept and are taking a more effective form with digital technology, but they have not excluded or denied traditional marketing theories, but were able to benefit from them in developing or finding solutions to their problems and brought out a new phenomenon called e marketing, where organizations have become a large part of their commercial transactions through through the internet and other global networks.

however, this new type of marketing, despite its desired future prospects, is met with many requirements and challenges to become a reality in daily life, and this is what the countries of the world are striving to achieve.