آليات توظيف المؤسسات التجارية لحملات المسئولية الاجتماعية عبر مواقع التواصل الاجتماعي في كسب ولاء العملاء للعلامة التجارية : حملة "الأصل مصري" نموذجا

Abstract EN

This study aims to monitor the role of social responsibility programs in gaining the sympathy of the masses of the institution and the degree of their loyalty and trust in it.

And revealing the impact of Telecom Egypt’s social responsibility programs on the percentage of the company’s sales within the framework of the (Egyptian Origin) campaign in light of the initiatives that were presented, and to know the extent to which Telecom Egypt (We) customers know about the (Egyptian Origin) campaign and their satisfaction with the campaign and more knowledge.

Social media in the follow-up to the campaign (Egyptian origin) and this study comes within the framework of descriptive studies, where the researcher relies on the survey method, which is an organized scientific method.

Giza, within the framework of the (Egyptian Origin) campaign, by applying to the five initiatives of the campaign, where in-depth interviews were conducted with the comprehensive inventory system on the employees of the company’s social responsibility department, whose total number of which was applied reached (12) people, five males and seven females, using the theory of social responsibility.

As for the most prominent results of the study, (We) company made sure that the support reached its beneficiaries through the institutions cooperating with the company, in addition to the company’s success in delivering its message with percentages.

100% of the delivery of its message, in addition to the company's identification of the beneficiaries, and the Egyptian Telecom Company (We) targeted the delivery of services to workers in villages and slums together, and the maps identified by the Food Bank, and the hospitals most in need of isolation rooms and central care were identified according to the directives of the Ministry of Health.

(We) with institutions and banks with participation and financial contributions and not only advertising.