الإلتزام بأخلاقيات التسويق الإسلامية لعناصر المزيج التسويقي و أثرها علي اتخاذ القرارات التسويقية بالشركات الإنتاجية من وجهه نظر مدراء الشركات و المسوقين : دراسة تطبيقية علي شركات إنتاج الزيوت الغذائية

Abstract EN

The study aimed to explain the commitment to Islamic Marketing Ethics for the Marketing mix elements and its impact on making marketing decisions in industrial companies.

The study sample consisted of (70) individuals representing managers and marketers of edible oils production companies in the state of Khartoum - Sudan.

A questionnaire was used as a tool for data collection.

Most notable results of the study is that the level of commitment to Islamic marketing ethics for the elements of the marketing mix of production companies from the point of view of company managers and marketers came with a relative weight (81.200), which is a degree of high approval, and that there is a statistically positive significant relationship between the level of commitment and making marketing decisions for industrial companies.

The results show that adherence to Islamic marketing ethics for the elements of the marketing mix contributes to the improvement of marketing decisions and contributes to increasing the competitiveness of the organization.

The absence of religious faith and the lack of unification of government standards and policies is one of the most important causes of unethical practices.

The study recommended the need to develop an ethical framework for marketing activity that is developed and obligatory for all those engaged in marketing, based on Islamic law.