دور العلاقات العامة في تحقيق أهداف التسويق الإلكتروني : شركة الاتصالات الفلسطينية-بالتل-نموذجا

Abstract EN

The study aimed to shed light on the role of public relations in achieving the goals of e-marketing in the Palestinian telecommunications company, and the ability of the public relations and e-marketing departments to persuade the masses with campaigns and offers, relying on the theory of dialogue communication based on mutual understanding and exchange to reach the company’s goals.

the researchers used the analytical descriptive approach, and the study gathers from the managers of public relations, marketing communications, electronic marketing, and the public dealing with the Palestinian telecommunications company.

the researchers used the questionnaire tool, and the study sample was the available sample.

one of the results of the study is that there is an integrative relationship in the Palestinian telecommunications company between the departments of public relations and electronic marketing, where electronic marketing is not done unless the message and category are defined by the public relations, in addition to the fact that in the palestinian telecommunications company there are no obstacles between the general relations and e-marketing departments.

the study recommended the need to work on increasing the company's reputation and image and improving it to increase the public's confidence in it, and increase the public's interest in it by meeting their needs and desires.