أثر الجودة المدركة لبلد منشأ العالمة و صورة بلد منشأ العالمة على الولاء لبلد منشأ العالمة

Abstract EN

This study examine to applies the construct of country brand equity from a consumer perspective, through measures consumer’s attitudes towards the country which associate with product or Brand from this country, and we want to illustrate the role of brand country as a dimension of brand country equity.The result indicate that the existence of correlation between perceived quality, and country of origin of brand image and country brand loyalty and that the more severe the relationship was the power and positive of the image of a country of origin of brand.