إستراتيجيات العلاقات العامة التسويقية لتحقيق أهداف التنمية المستدامة عبر المنصات الرقمية الحكومية

Abstract EN

The study aimed to monitor and analysis the marketing public relations strategies which used to promote the sustainable development goals (SDGs), applying to the official website of the Egyptian Ministry of Planning and Economic Development, within the framework of the two theories of dialogic communication and media richness, using the survey with reliance on the qualitative analysis method for a purpose sample of the posts received on the site under study for a period of time 3 months, from February 13 to May 13, 2022.

Regarding the marketing public relations strategies, the results indicated the availability of the vast majority of the indicators of the attraction strategy, while the limited availability of the indicators of the payment strategy emerged, and the results stacked up to provide the majority of the indicators of the passing strategy .

The study Proposed a model to achieve the Marketing Public Relations Strategies via the corporate website.