دراسة أساليب التسويق الرياضي المقترحة في الدوري الممتاز و بطولات الاتحاد العراقي لكرة القدم

Abstract EN

The study aimed to identify the study of the proposed sports marketing methods in the Premier League and the Iraqi Football Association championships, and the study tool was a questionnaire on the subject of the research, which consisted of (36) paragraphs, while the research sample consisted of (80) from Administrators in clubs, specialists in the field of football and those working in the administration of the Central Football Association.

The research sample was distributed, each of the exploratory experiment sample (10), the construction sample (20) and the application sample (50).

It was reached to build a questionnaire for the proposed sports marketing methods in the Premier League and the Iraqi Football Association championships.

Football tournaments can be marketed from Through the axes (advertising, television broadcasting, promotion of tournaments) and the most important recommendations were the use of modern scientific methods to help in the marketing process of football tournaments, and the study recommended the implementation of the proposed project resulting from the conclusions of the study.