سيميولوجية الخطاب الإشهاري التلفزيوني بين نمذجة الرسالة و نمطية المحتوى

Abstract EN

In an article by Amina Bakkar on the mechanisms of pilgrims in the Arab television advertising discourse, published on the Arab Observatory of the Press says: "The advertising discourse is based on a structure in which a set of linguistic and non-linguistic signs are interlocked according to certain syntactic rules, aimed primarily at achieving 22 signs of publicity, namely persuasion.

From there, access to the act of acquisition, and publicity rhetoric depends on certain structures, rules and mechanisms to achieve that goal", We will try in this from the above to talk about the psychology of television advertising rhetoric, by addressing the various dimensions, starting with the concept of television advertising and approaches Methodology in the analysis of advertising discourse, along with elements of advertising discourse between characteristics and functions, in addition to some studies in the psychology of television advertising speech.