العلاقات العامة الإستراتيجية : من رصد البيئة إلى التخطيط لأفعال المنظمة
Author
Source
Issue
Vol. 5, Issue 9 (30 Jun. 2021), pp.196-209, 14 p.
Publisher
Azzaytuna University School of Media And Arts
Publication Date
2021-06-30
Country of Publication
Libya
No. of Pages
14
Main Subjects
Abstract EN
In this research paper, we will try to shed light on the topic of strategic public relations, which is an important entry point for contemporary public relations roles, and the article stems from monitoring the internal and external environment of the organization and includes especially the public relations public, and here we focused on a set of models as well as public opinion research that is based By public relations.
As for the second part of the article, we focused on the planning nature of public relations, which is a later stage that comes after studying the surrounding environment, including how public relations formulate the tasks of the organization and analyze the situation based on the principle of opportunities and challenges facing the public relations department, in order to conclude in the end the most important strategies and planning ladder.
American Psychological Association (APA)
كموش، مراد. 2021. العلاقات العامة الإستراتيجية : من رصد البيئة إلى التخطيط لأفعال المنظمة. مجلة بحوث الاتصال،مج. 5، ع. 9، ص ص. 196-209.
https://search.emarefa.net/detail/BIM-1419097
Modern Language Association (MLA)
كموش، مراد. العلاقات العامة الإستراتيجية : من رصد البيئة إلى التخطيط لأفعال المنظمة. مجلة بحوث الاتصال مج. 5، ع. 9 (حزيران 2021)، ص ص. 196-209.
https://search.emarefa.net/detail/BIM-1419097
American Medical Association (AMA)
كموش، مراد. العلاقات العامة الإستراتيجية : من رصد البيئة إلى التخطيط لأفعال المنظمة. مجلة بحوث الاتصال. 2021. مج. 5، ع. 9، ص ص. 196-209.
https://search.emarefa.net/detail/BIM-1419097
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 208-209
Record ID
BIM-1419097