أثر الذكاء الاصطناعي في مجال تكنولوجيا الاتصال على المناعة التنظيمية في ضوء خصائص الإعلام الرقمي كمتغير وسيط بالجامعات الفلسطينية

Abstract EN

The research aims to present an applied strategic development proposal to enhance organizational immunity in the light of artificial intelligence applications in the field of communication technology, with attention to the characteristics of digital media as a mediating variable.

the research employed the descriptive analytical approach, and a questionnaire was used, and it was applied to a sample of (75) students.

, and reached several results ; the most important of them: that the level of awareness of the students of the faculty of communication sciences and languages at the university of Gaza of the reality of artificial intelligence applications was with a high rating, and that the level of application of the dimensions of organizational immunity was with a high rating, and there was a statistically significant relationship between the level of applications of artificial intelligence and the dimensions of organizational immunity.