أثر ممارسات القيادة الإستراتيجية في تحقيق الميزة التنافسية في البنوك التجارية الأردنية

Abstract EN

This study aims at analyzing the impact of strategic leadership practices through its dimensions (orientation of strategic vision, developing human capital, strengthening organizational culture, emphasizing ethical practices) as an independent variable in achieving competitive advantage in its dimensions (cost and differentiation) as a dependent variable.

The study population consisted of all workers in the upper and middle managements (directors and their deputies, directors of departments and branches and regions directors) in the Jordanian commercial banks, with total number of (853) respondents.

The study was based on a questionnaire to collect required information, and statistical analysis was adopted by using (SPSS) program to answer the study's questions and test the validity of the hypotheses.

The study reached a set of results, the most important of which is the impact of strategic leadership practices by its dimensions on achieving the competitive advantage in the Jordanian commercial banks under study.

The study recommended that commercial banks should pay attention to strategic leadership practices because of its significant impact in achieving the competitive advantage and the endeavor to develop modern electronic means of communication to facilitate the opening of dialogue among workers through these channels, which are considered as a means to strengthen organizational culture and help commercial banks in increasing its ability to achieve competitive advantage, in addition to the necessity for commercial banks to adopt a strategic orientation for its important role in promoting strategic leadership practices.