أهمية نظام الاستخبارات التسويقية في نظام المعلومات التسويقي

Abstract EN

This study aimed to identify the importance of the marketing information system and the contribution of the marketing intelligence system, which is considered - one of the basic elements of the marketing information system - in guiding marketing decisions by providing information to marketing agencies and institutions that live in a highly competitive environment of change and transformation, which they must be In a state of complete readiness for all the changes that occur in its business environment, the researcher has followed the descriptive-analytical approach by reviewing the references, research and studies related to the study, and analyzing the information and concepts it contains.

The study reached several results, the most important of which are: The marketing intelligence system is an important tool that the organization can rely on to provide sufficient and necessary\ information in order to rationalize the marketing decisions it takes, by providing the marketing information system with all the information from its internal and external sources.