دور الإعلام عبر الراديو في تحقيق استهلاك محلي مسؤول : إذاعة بشار الجهوية نموذجا

Abstract EN

This study deal with the role of local radio in achieving responsible consumption, and this is based on the theory of the strong influence of the media and its impact in shaping awareness and mental image of the public and shaping trends.

the second chapter represents the applied framework of the study which includes a set of analyzes and statistical explanations of the questionnaire tool that were presented in the study.

some of the results, the most important of which is that the role of the radio in achieving responsible consumption is based on the definition and awareness of the importance of the pattern in order to influence the behavior of the consumer, and that 25% of the sample is a follower of the local radio on a daily basis and that the knowledge of the respondents of the patterns of consumption responsible affect their behavior but very weakly where the composition of the radio to know the consumer medium and the proportion of the impact of the radio in the sense of the sample members are also medium.

the effect of the radio on the behavior of the sample is weak, and the role of Bashar radio towards the local consumer has been discussed.