تعددية الترجمة

Abstract EN

This papers aims to analyze the pluralistic translation with a particular overview of advertising translation because advertising has been flourishing for the last few years especially in Western societies.

Now, those societies are competing in creativity using the latest technology's techniques to come-up with the newer and not seen before in advertising.

This reality pushed us to work on the real reason behind the advertising success “the pluralistic translation” so we can learn the secret behind the Western advertising and what pushed our youth to neglect our culture and language, as well as the Arab channels in favor of other languages and cultures.

This phenomenon has worsened in the last few years.