تداولية الحجاج في الاستعارة العرفانية

Abstract EN

Ancient Arabs believed that the language is employed in specific context by taking into consideration the atmosphere and concentrating on the receptionist as he is the central unit in the process of knowledge since he has already a previous mental image of the information.

This is done under the concept of argumentation.

Ancient Arabs' objective was convincing via using the rhetorical style which can be changed according to the context.

Besides, they believed that both of the speaker and the audience or the listner need different kinds of poetric images like the rhetorical metaphor which was highlighted by Laykoff and Johnson who targetted to convey two main objectives which are convincing and effecting.