النجومية و الشهرة في العصر الرقمي : خريطة مفاهيمية جديدة

Abstract EN

The virtual friction that has resulted from the digital transformation of the 21st century has generated the spread of para-social interactions, which are parallel to reality that countless individuals have with other people, spatially and culturally distant, who love them, admire them, cherish them, follow their news but don't know them.

In this context, ordinary people -whose expose their personal experiences and daily lives- are able to achieve fame and visibility and attracting large numbers of followers by producing different contents.

In the other side, a large number of those followers were influenced by Social Media Influencers SMI ideas and what they are presenting on social media platforms in an unprecedented way.

So, Who is the SMI? How did stardom and fame move into digital space? And what are the strategies that social media influencers use to achieve this new profile?