حملات مقاطعة صناع المحتوى التافه عبر مواقع التواصل الاجتماعي : دراسة وصفية تحليلية لمضمون هاشتاغ “# ديزابوني_التفاهة” على تويتر

Abstract EN

The study aims to research the content of the interaction with the hashtag Campaign to Eliminate Trivial Content, launched by activists across social media platforms, and to recognize the communication dimensions and objectives of interaction with them.

The study relied on the descriptive analytical approach and content analysis tool applied to a sample of tweets from those interacting with this hashtag during January 2022, the launch time of this campaignThe study came to several findings, most notably that the content of the interaction was largely about supporting and engaging the Campaign to Eliminate Trivial Content and advocating for its wide dissemination, and that ordinary people of the male sex interacted with it more frequently, using Arabic, photos and videos to ensure it reached as many people as possible