استخدام التكنولوجيات الحديثة في تتبع الممارسات الاتصالية و الإعلامية في البيئة الرقمية

Abstract EN

This study proceeds from the digital environment as an infrastructure for the current digital media landscape, as it aims, through a descriptive theoretical vision, to clarify the relationship between the principal actors in the digital environment.

From a descriptive and evolutionary side, the study deals with the field of digital media on the one hand, and technology companies on the other, as it deals with the implications of digital media integration and the practices and new forms of content that resulted from it.

Finally, this study summarizes the most prominent technical practices used to understand and track communication and media phenomena in the digital environment.