تحليل رسائل كليات إدارة الأعمال بالجامعات السعودية

Abstract EN

The purpose of this paper is to analyze the mission statements of Business Schools in Saudi Arabia.

Only 27 Saudi governmental Business Schools were selected for analysis given the salient difference between their objectives and funding resources.

It is to be noted that their mission statements were collected from their official websites.

Content analysis has been used as the major data analysis technique, in addition to applying what is called "words cloud" as another technique.

The paper provides many interesting findings; (1) the length of mission statements ranges from 12 to 60 words, which is far below the recommended international level of 250 words; (2) the length of mission statements is bigger than respective vision statements; (3) ‘Technology’ has emerged as the lowest component to be found; (4)‘Customers’, ‘Products and Services’ and ‘Concern for Public Image’ turned to be the most frequently occurring components of mission statements; (5)Three major recurrent themes were noticed in the data including: ‘meeting the labor market needs’, ‘offering programs’ and ‘serving the community/society’.

The paper also provides numerous recommendations to academia and policy makers.

This also warrants development of separate criteria to evaluate the mission statements of academic institutions