الدور الوسيط للإبداع التنظيمي في العلاقة بين الإثنوغرافيا التنظيمية وفعالية المنظمة: دراسة تطبيقية على القيادات في الجامعات الأجنبية بمصر

Abstract EN

The aim of this research is to know the role of organizational creativity in the relationship between organizational ethnography and the effectiveness of the organization.

this research was applied to a sample of 245 leaders from foreign universities in Egypt, and the number of completed forms that are subject to statistical testing reached 192 with a percentage of (78%) of the research sample size.

the researcher used the descriptive analytical methods based on deductive approach in the research, and the researcher used the structural equations model (confirmatory factor analysis) to verify the validity of the indicators that measure the independent, dependent and median variables.

and analysis of statistical hypotheses tests based on the structural equations model, and the researcher reached a set of results, the most important of which are: there is a strong and moral correlation between the different dimensions of organizational ethnography and both organizational creativity and organizational effectiveness, the study proved that the most dimensions of organizational ethnography related to both organizational creativity and organizational effectiveness are the internal work environment, followed by joint field work, technological innovations, and finally cultural diversity.

the study also proved that the various dimensions of organizational ethnography have a positive moral effect on the effectiveness of the organization, and finally the study proved that the entry of organizational creativity (as a mediating variable) in the relationship between the dimensions of organizational ethnography and the effectiveness of the organization, has led to an increase in the degree of influence of the different dimensions of organizational ethnography on the effectiveness of the organization.

this impact came to a greater degree from the internal work environment, followed by joint field work, then technological innovations, and finally cultural diversity.