العوامل المؤثرة في مقاومة الشباب المصري للإعلانات الدوارة (carousel Ads)‎ على الإنستجرام

Abstract EN

Researchers looked to the study of diversity in internet advertising, which in turn led to a variety of research trends in this area, and the agreement and sometimes different results on the role of design elements in Internet advertising, necessitating the need to monitor these research trends, to see how different research schools address this phenomenon, and the approaches used to study it, so that we can identify the extent to which Arab studies participate in the study of the phenomenon, and come up with recommendations for new research studies that enrich the design of Internet advertising.

This study analyzes examples of Arab and foreign studies conducted in the design of Internet advertising, with the aim of monitoring scientific developments and valuable contributions in this field and identifying the approaches and theoretical and cognitive frameworks that have been relied upon.

This study belongs in terms of methodology to Meta-Analysis II analysis studies, a method based on the systematic analytical review of studies and research published in a particular area over a given period of time and from a variety of sources.

The researcher has reached several results, including the differing interest of researchers in the studies of the design of the shape and content over the past five years and the curve of studies tends to decrease during the last two years.

And the interest in the design of banner ads and space advertisements is still the most common trend in the studies of the design of Internet ads.

There is still a need to pay attention to the studies of the contact in the advertising agencies, especially in Arab studies.

The researcher has proposed a vision for the development of Arab research in this field at the level of the agenda of research issues, theoretical frameworks, curricula and research tools.