تقييم فاعلية مخرجات الاتصالات الترويجية للمسؤولية الاجتماعية وتأثيرها على الجمهور

Abstract EN

This study sought to identify the impact of promotional communications outputs on social responsibility in achieving the behavioral response of the target audience.

in terms of the trend towards the study sample companies, their image and reputation, their products and services, and towards social participation, by applying to companies (Dubai roads and transport authority, Dubai electricity and water authority, ENOC petroleum, al-Futtaim real estate company), and it was applied to a sample of clients of these companies they number 400 respondents.

the study concluded that promotional communications for social responsibility activities achieve a high level of effectiveness in influencing the behavioral responses of the public, according to the manual of effective communication (EC, guide to communication on corporate social responsibility), which refers to companies' commitment to communication activities that help increase people's knowledge of corporate social responsibility values.

companies and their products and services, but there is still a need to increase the interest of companies to work on spreading the culture of social responsibility and its principles and related areas, through sponsorship.

fixed programs in the media to raise awareness of the importance of social responsibility activities for the monkey and the community.