فاعلية العلاقات العامة في المستشفيات الخاصة في استخدام وسائل التواصل الاجتماعي للتوعية بجائحة كورونا : دراسة ميدانية من منظور متابعي منصات التواصل الاجتماعي لمجموعة مستشفيات الدكتور سليمان الحبيب

Abstract EN

The effectiveness of social media use for public relations to raise awareness about the Coronavirus Pandemic in private hospitals: A social media followers' perspective This study was an investigation of the effectiveness of using social media for public relations (PR) in private hospitals with respect to raising awareness about the coronavirus pandemic.

The aim of the study was to assess the extent to which PR departments at the Dr.

Suleiman Al Habib Hospitals use social media in their communications with their followers.

Standardized interviews with the PR departments were conducted and an electronic questionnaire was administered to social media followers of the Dr.

Suleiman Al Habib Hospitals through their respective platforms.

Amongst the numerous findings reported, the most important one was that the use of social media platforms contributed to behavior change by the public especially in terms of observing social distancing.

Keywords: Public relations, social media, coronavirus, COVID-19 Pandemic, Health Awareness, Health Institutions.