إستراتيجية الإشهار الإلكتروني في جذب مستخدمي منصات التواصل الاجتماعي : خيارات الاستهداف و حتمية التلقي
Other Title(s)
The use of electronic advertising to attract users of social media platforms : targeting options and imperative receive
Author
Source
Issue
Vol. 2022, Issue 23 (31 May. 2022), pp.19-38, 20 p.
Publisher
Fiker for Research and Development
Publication Date
2022-05-31
Country of Publication
Syria
No. of Pages
20
Main Subjects
Abstract EN
The Internet has introduced a new type of advertising based on providing a unique service to customers based on their preferences while also lowering costs.
It is distinguished by an infinite supply.
It has become known as electronic advertising, because of increased diversity of goods and services and increased competition among advertising companies.
As well as digitization and excessive use of websites on the Internet, the individual found himself surrounded by an enormous number of electronic advertisements, particularly those users of social media platforms, which resulted in a qualitative leap and a second revolution in the world of the Internet in recent years.
The study concluded a number of findings after analyzing the problem posed, the most important of which is that social media platforms, led by Facebook and Instagram, compete with search engine companies on the Internet, where search engine companies lost a fierce battle whose goal was to control the world of social media.
American Psychological Association (APA)
ابن جاوحدو، راضية. 2022. إستراتيجية الإشهار الإلكتروني في جذب مستخدمي منصات التواصل الاجتماعي : خيارات الاستهداف و حتمية التلقي. مجلة ريحان للنشر العلمي،مج. 2022، ع. 23، ص ص. 19-38.
https://search.emarefa.net/detail/BIM-1430454
Modern Language Association (MLA)
ابن جاوحدو، راضية. إستراتيجية الإشهار الإلكتروني في جذب مستخدمي منصات التواصل الاجتماعي : خيارات الاستهداف و حتمية التلقي. مجلة ريحان للنشر العلمي ع. 23 (أيار 2022)، ص ص. 19-38.
https://search.emarefa.net/detail/BIM-1430454
American Medical Association (AMA)
ابن جاوحدو، راضية. إستراتيجية الإشهار الإلكتروني في جذب مستخدمي منصات التواصل الاجتماعي : خيارات الاستهداف و حتمية التلقي. مجلة ريحان للنشر العلمي. 2022. مج. 2022، ع. 23، ص ص. 19-38.
https://search.emarefa.net/detail/BIM-1430454
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 37-38
Record ID
BIM-1430454