الميزة التنافسية و إشكالية تبني مفهوم المسؤولية الاجتماعية و البيئية بالمؤسسة الاقتصادية الجزائرية

Abstract EN

The objective of this intervention is to highlight the relationship between social and environmental responsibility and the competitive advantage for the economic corporation and to show the impact of its application on achieving the objectives of the institution by ensuring its market share and achieving the largest possible amount of profits to ensure its survival in the market.

The study concluded that the application of environmental and social responsibility in the economic corporation gives a positive impression to the consumer, which expands the volume of actual consumers, despite some costs incurred by the institution, but it constitutes an indirect marketing policy that gives a good impression to consumers.