جماعات الممارسة الافتراضية كوسيلة لتحقيق نمو المؤسسة الناشئة : دراسة حالة مؤسسة Jumia كنموذج مقترح

Abstract EN

2015.

This study aims to diagnose the reality of virtual communities of practice and their contribution to the growth and expansion of startups, and to learn more about these communities in practice through a case study of the Jumia Foundation in Algeria as a model.

The study found that virtual practice communities have a great role in developing mutual relationships between startups and various other parties, and this is what we observed through the experience of jumia, as this was demonstrated through initiatives aimed at acquiring, sharing and developing knowledge among workers on the Internet with the aim of strengthening their relationships with the parties.

The same interest, which was reflected positively on the growth of the entreprise, so that the percentage of visitors to the website of jumia in Algeria reached 1.

3 million, and the distribution of requests spread to 43 states after it was limited to Algeria and Oran, and The number of Algerians who downloaded the jumia application reached 123 thousand in 2016, an increase of 56% compared to 2015.