دور وسائل الإعلام في تنمية السياحة الصحراوية : ولاية الوادي أنموذجا

Abstract EN

In light of the continuous growth of the tourism sector, the existence of a scientific strategy based on correct marketing foundations represents the starting point for the launch and success of any targeted tourism effort to attract more tourists and more wills, and this responsibility rests with specialists in the field of marketing, information and tourism guidance.

At the local level, the Sahara in Algeria represents the real and permanent oil that provides the Algerian treasury billions of dollars annually, and this is if attention is paid to this sector in terms of media and marketing, because the desert and historical sites located in the wilaya of Oued Souf, as well as the tourist sites spread across the entire national territory.

Its human, civilization and economic importance cannot be underestimated or overlooked, if it receives sufficient attention and the necessary care in the organizational, financing and media side, the latter which is considered one of the most important mechanisms that work to develop the tourism sector.