الالتزام بأخلاقيات التسويق كسبيل لزيادة ربحية المنظمات : قراءة في تجربة شركة Toms

Abstract EN

The aim of this study was to identify modern marketing strategies to increase the profitability of institutions that adhere to a responsible ethical and social dimension, where commitment to marketing ethics leads to customer decisions being directed towards ethical products and not towards others, And a analytical prescribing method was adopted by identifying the ethical marketing practices and then analyzing the TOMS shoe strategy, which played a key role in achieving profitability and putting itself on the market.

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