أهمية الأنشطة الرياضية في الترويج الطلب السياحي الجزائري : دراسة حالة ولاية البويرة

Abstract EN

versifying the sources of tourism income through activities and sports in terms of the contribution of sporting events to publicity, advertising and demand among tourists.

In order to achieve this, the researchers used the descriptive analytical method on a random sample of 103 male and female athletes and designed a questionnaire form with the use of statistical methods as percentages and a sufficient test squared between --- 02 to 09/22/2019 and the results reached: 1 - Considering sports and leisure tourism in Bouira has not yet lived up to the aspirations of athletes and youth, despite the efforts made by the responsible body.

2- That the ambition of the tourist, the tourist, and the searcher for sports and recreational centers is greater than the services provided by the responsible body, and that it still has a lot to do, and this can only be achieved through laying the foundations, development strategy and scientific studies for the advancement of this sector for the benefit of allIn light of this, the recommendations were made to: - Establish recreational sports activities with publicity-Attention to traditional sports activities as a gateway to tourism demand.