Réseaux sociaux et marketing : les nouvelles stratégies-social media

Abstract EN

In the age of modern technologies and the digital revolution, it is inconceivable for companies regardless of their sector of activity not to be present on the webosphere in general and on social networks precisely way, of our days businesses have to do to a different kind of audience, an ultra-connected audience that shapes their opinion following instagram posts, or reviews collected on Google +; This article aims to address the various changes introduced by social networks on the strategy and the image of the company, the goal being to demonstrate the power of social networks and its influence on the consumer, while emphasizing the challenges imposed by these networks.