أثر التحسين المستمر على تحقيق الميزة التنافسية : دراسة حالة جامعة قاردن سييت 2020-2021 م

Abstract EN

This study dealt with the impact of continuous improvement on achieving competitive advantage at Garden City University.

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The problem of the Study was to know the impact of continuous improvement on achieving competitive advantage, and how to carry out the process of continuous improvement and its impact on creating a competitive advantage for the organization.

The problem of the study is summarized in the following question: does continuous improvement affect the achievement of competitive advantage.

The Study followed the descriptive approach to cover the theoretical aspects, and the analytical approach to teSt the hypothesis of the Study, which was as follows: There is a statistically significant relationship between continuous improvement and achieving competitive advantage.

The Study reached a number of results: Continuous improvement affects the achievement of competitive advantage.

Continuous improvement and development is the responsibility of all university employees.

The university works to compare its performance with the performance of local and international universities through work teams that provide Studies to improve the quality of the educational process.

Total Quality Management benefits from foreign expertise.

For the purpose of continuous improvement, the university administration encourages proposals for continuous improvement.

The university administration is working on Studying and analyzing the competitive advantage to determine (Strengths and weaknesses / opportunities and threats) in the university.

The most important recommendations were the necessity of increasing the interest of the senior management in continuous improvement that creates a competitive advantage for the university, carrying out a process of evaluating the performance of the university compared to other universities and benefiting from programs that improve the quality of the learning process, the need for external training programs to benefit from foreign expertise to ensure continuous improvement, establishing an administration Specific to strategic planning, in which competitive advantage is studied and analyzed, adopting the Japanese approach to continuous improvement of total quality (Kaizen).